Some chess trainers claim that it is about patterns. A positional player, especially in a favourite opening, knows what to do, where the pieces and the pawns belong.
I'd like to collect such ideas (for implenentation and perhaps for creating a test suite called "what would Brian Boitano do"). The problem is that I'm only a 1880 Elo player and therefore know only a limited subset of such patterns. So can You - especially the people eager to get a positional chess engine of moderate strength
001. with enemy pawns on a6 and b7, it is good to have own pawn on a4, and spectacularly good to have it on a5.
002: even better formulation is: if enemy pawn can make a jump move, it's qood to control a square it jumps over, more so if an opponent does not control it with a pawn
003. bishop on f1 is OK if white castled short, and should not be penalized
004: it's at least interesting to "artificially isolate" enemy pawn that went too far - i.e with wp on e5 and f2/f3, Black can consider ...g5
005: double pawns on e4/e3 and d4/d3 are more an asset than a liability (as long as they don't block the bishop)
006: there are bishops that should get a bonus for complementing one's pawn structure - i.e. wp on d4 and e3 "want" light squared bishop, bp on c6 and e6 (d5 exchanged) "want" dark squared bishop.
007: knight has good synergy with a pawn one square ahead of it
008: non-outpost knight has good synergy with a pawn 2 squares right/left of it
anything more? can we make it to 100?